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Farrell Fritz

don’t just rebrand; reinvent

overview

Farrell Fritz’s outdated brand identity failed to reflect the dynamic, progressive law firm attorneys—and clients—knew them to be. Our research-driven rebranding strategy connects who Farrell Fritz is to whom clients believe (and need) them to be: A knowledgeable, sophisticated and straightforward attorney/partner they can count on for the right answers, right now—when they need them.

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Brand Development

Anything but “old school”

Combining a bold and contemporary icon with a powerful tagline, the firm’s new brand positions Farrell Fritz as a true partner: One that has each client’s best interests at heart—and resources to deliver success.

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This brochure introduced the new brand to clients and prospects alike, bringing it to life “what success means” in firm attorneys’ own words.

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web development

Thought leadership drives engagement

With a prominent search tool for the firm’s practices and attorneys—the two most-frequently searched areas on any law firm site—and intuitive content management system (CMS) to help keep the firm’s thought-leadership front and center (and fresh), Farrell Fritz’s new site is driving in visitors, who are engaging with their rich content longer.

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We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).

DIGITAL MARKETING

Engage and elevate

Driving prospective clients to the firm’s practice-specific blogs strengthens their thought-leadership position in priority areas.

Outcomes

33%

increase in overall website visits

53%

increase in average length of website visit

46%

increase in web practice area visits

Working Together

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