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United Trades FCU

a brand big enough to grow on

overview

United Trades Federal Credit Union is a financial institution with a clear mission and a bold vision for the future. Focused on meeting the banking needs of skilled trades union members, United Trades is poised to expand beyond their initial Portland, Oregon catchment area. The strategy: Build a digital delivery platform as strong as their mission so skilled trades workers can bank with United Trades—no matter where they live. The brand we’ve built for expanding the credit union is already paving the way.

United Trades Federal Credit Union Rebranding by Austin Williams a New York Digital Marketing Agency

Branding

Finally, a name that says it all

The credit union was formerly known as United Advantage Northwest Federal Credit Union (the result of multiple mergers), a name that held little meaning for existing members—and absolutely none for the prospects so critical to the institution’s planned growth. Our extensive research with members ensures the new brand—complete with tagline and industrial-style icon—makes that all-important connection.

UTFCU Flyer Designed by Austin Williams a New York Digital Marketing Agency
United Trades FCU Credit Card Design by Austin Williams a New York Digital Marketing Agency
UTFCU Credit Card Designs by Austin Williams a New York Digital Marketing Agency

Hardhats are walking billboards—and their wearers brand ambassadors—for United Trades.

UTFCU Branded Stickers on Hard Hat designed by Austin Williams a New York Digital Marketing Agency

Web Development

A strong online foundation

United Trades’ new website does double-duty for the credit union: Driving account openings for prospects while serving as a digital branch for existing members.

UTFCU Website Redesign by Austin Williams a New York Digital Marketing Agency
UTFCU Mobile Optimized Website Redesign by Austin Williams a New York Digital Marketing Agency

Branch Design

A stunning brick-and-mortar home

While the credit union’s new website brings their brand to life online, our interior design does the same for United Trades’ flagship location.

UTFCU Branch Interior Design Mock Up by Austin Williams a New York Digital Marketing Agency
United Trades Federal Credit Union Branch Interior Design Mock Up by Austin Williams a New York Digital Marketing Agency

Print

A trade campaign, in every sense of the word

Our new print campaign is sure to stand out in the union trades—and drive new members in.

United Trades Federal Credit Union Blue Collar Worker Advertisement by Austin Williams a New York Digital Marketing Agency
UTFCU Blue Collar Worker Advertisement by Austin Williams a New York Digital Marketing Agency

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